IVECO announces appointment of new Truck Business Line Director

Thursday 9th November 2023

Farbrace arrives at IVECO after seven years with MAN Truck & Bus. He has also worked for Dawsongroup, and Schmitz Cargobull during a 25-year career in the truck industry.

He joins IVECO at a time when S-Way continues to grow its share of the UK tractor unit market with fleets and owner-operators alike while increasing its dominance of the natural gas sector with its S-Way CNG and LNG range.

Commenting on his new role, Farbrace said: "I’m very excited at joining IVECO at a time when its sales and market share continue to grow. It has a strong diesel and gas truck range backed by an experienced dealer network.

“As operators continue their journey towards net zero, the brand remains at the forefront of zero-emission fuels. I am looking forward to getting out into the network and meeting our customers and dealers,” he added.

Vincenzo Nicolo, IVECO UK & Ireland’s Business Director said: “We would like to welcome Patrick to the team. He has a wide range of experience within the truck sector and we look forward to him helping our brand continue to thrive in the UK and Ireland.”

Farbrace replaces Gareth Lumsdaine.