Mike Cutts appointed as IVECO ‘Business Line Director Full Range UK & ROI'

Wednesday 5th June 2024

IVECO UK has announced Mike Cutts as its ‘Business Line Director Full Range UK & ROI’ after a successful five-year period growing the IVECO Light Business Line. This new role will also incorporate IVECO’s heavy vehicle range including the Eurocargo, IVECO X-Way and IVECO S-Way.

Mike Cutts joined IVECO in 2019 as the Light Business Line Director and has overseen a strong increase in product visibility and light commercial vehicle market share.

The launch of the all-electric IVECO eDaily has marked a significant chapter in his career with the vehicle going on to achieve a towing world record and capturing global headlines to promote its class-leading towing capacity. This has been further enhanced by IVECO’s sponsorship of Giants Live where athletes share values embedded deep within IVECO DNA such as strength, mission focus, and durability.

He has also launched IVECO Daily’s Bodybuilder Programme which partners the vehicle range with over 28 approved bodybuilders resulting in strong relationships being forged. This has translated into a growing chassis cab market share, both at 3.5 and 7.2-tonne GVW. Meanwhile, the latest IVECO Daily DRIVEAWAY specifications grant customers the ultimate in ease of access to ready-bodied vehicles. 

Extensive experience in the automotive sector spanning 20 years has seen Mike working for landmark brands such as EV charging specialists Pod Point, Volkswagen Commercial Vehicles, and Vauxhall. 

In his new role, Mike will continue to oversee light vehicles but also take on the mantle of the prestigious heavy vehicle element of the business for the UK and Republic of Ireland.

Mike Cutts Business Line Director Full Range UK & ROI said: “I am thrilled to be working with our heavy product - as well as continue the momentum generated on light vehicles - as IVECO enters an exciting chapter of new models, impressive levels of investment, and a focus on the future. IVECO’s portfolio features some of the most capable vehicles on the market, providing operators with the perfect partner to achieve even the most demanding of missions.” 

Vincenzo Nicolo, IVECO UK & Ireland’s Business Director said: “We welcome Mike to his new role after his achievements as Light Business Line Director. Now covering the full range, we look forward to his guidance to help our brand continue to thrive in the UK and Ireland.”