IVECO BUS signals its ambition to “Drive the road of change” with new brand identity and slogan

Wednesday 30th November 2022

IVECO BUS, a key player in transportation, has adopted a new brand identity based on the new “Energy Blue” colour, a shade of blue that is the perfect expression of the brand’s power, dynamism and digital innovation. The new brand slogan makes a statement of intent to “Drive the road of change”, partnering with its customers in the transformation of the transport industry on the path to net zero-carbon mobility. It highlights the brand’s ambition to be the most reliable partner in its customers’ energy transition, enabling them to run their businesses efficiently and profitably with a full line of reliable, sustainable and intelligent mobility solutions.

 

Domenico Nucera, President Bus Business Unit, Iveco Group explains: “To drive the road of change, we have adopted a multi-range, multi-energy approach based on biomethane, battery electric and fuel cell technologies to cover the full spectrum of urban and intercity mobility missions. With our vehicles, we offer a complete mobility ecosystem that includes consultancy services, financing, as well as maintenance and repair support powered by our advanced connectivity and constantly expanding portfolio of digital services. Our new blue logo is the expression of the energy powering our ongoing commitments and upgraded capacity to offer sustainable and innovative transport solutions for customers.”

 

IVECO BUS is a forward-looking brand, constantly seeking to innovate in order to provide its customers with complete transport solutions that meet their requirements while supporting them in their energy transition. Its full range of vehicles – from minibuses to school, tourist, city and intercity buses – available with the most complete offer of alternative propulsion technologies, complemented by a constantly expanding portfolio of services and advanced connectivity, are the expressions of the key pillars of the brand’s strategy: the customer’s business productivity, passenger & driver experience, innovation, and sustainable development. With this strategy, powered by the brand’s forward-looking and innovative mindset, IVECO BUS will drive the road of change towards a net zero-carbon future in partnership with its customers.

 

Click here to watch IVECO – Drive the Road of Change